Brits have been urged to do their Christmas shop on a particular date this month. As the big day edges closer, households will be pencilling in their calendars the date they need to head to Sainsbury’s, Lidl, Aldi, Tesco, Morrisons, Iceland or maybe even Waitrose, with the most organised of us probably already having done this. If you are uncertain, help is at hand. Richard Price, British Grocery Expert from BritSuperstore, said: “Timing is the secret weapon that separates experienced shoppers from overwhelmed novices. Choosing the right day and time can make all the difference.”
According to experts, he said, Thursday, December 18 and Friday, December 19 are the best days to visit supermarkets. This is because stores should be “relatively quiet and well-stocked”, allowing shoppers to grab their favourite festive essentials without the risk of a brawl breaking out over the last packet of pigs in blankets.
The expert added: “Saturday shoppers mean long queues and less stock, while Christmas Eve brings a madcap last-minute rush.
The 23rd might be a little quieter, but not by much. You’re better off going shopping the week before than risking it in the final hour.”
But as regards non perishable items, Mr Price suggests one day in particular – Monday, December 15.
He said: “On Monday the 15th, you can stock up on essentials with plenty of time to spare.
“Pop your turkey and other perishables in the freezer, and you’ll be laughing all the way to the big day.”
The best times of day to shop are early morning when stores first open or during seasonal late-night openings, specialist suggest.
Mr Price said: “The shelves are freshly stocked and the crowds haven’t rolled in yet, so you’ll have first dibs on everything.
“Later in the day is also perfect for picking up marked-down items to pop in the freezer.”
He then issued a top tip – grab a few extra loaves for Boxing Day sandwiches.
Mr Price said: “To make the last Christmas shop less stressful, Richard suggests preparing a clear, written list divided into sections such as fresh produce, pantry items, and speciality treats.
He added: “A well-organised list makes navigating the store easier and prevents impulse purchases.
“Plan ahead to stay roughly within your budget, delegate tasks among family members, and never shop hungry — eating before you go helps you make better decisions.”