Meghan Markle has new things coming to As Ever this Valentine’s Day (Image: Netflix)
Five things you need to know about Meghan Markle’s Valentine’s Day As Ever launch
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The Duchess of Sussex has officially released a new Valentine’s Day collection for her lifestyle brand, As Ever. The romantic range, available online now, features the return of her popular raspberry spread alongside strawberry jam. Meghan took to Instagram to celebrate the launch, describing the treats as being “thoughtfully made for sharing” during slow mornings at home.
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Despite the fanfare, the Duchess was savaged by fans who branded the “new” release as “lame” and “ridiculous.” Critics were quick to point out that the collection largely consisted of restocked items rather than original products. Social media users accused the brand of lacking effort, with one disgruntled user questioning if Meghan was simply trying to clear out “extra inventory.”
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Adding to the drama, eagle-eyed royal watchers spotted a major blunder in a promotional photo. Fans claimed to see a “grease stain” on a napkin and unpolished silver trays in the background of the image. The Duchess was left humiliated as critics mocked the “substandard” presentation, with one user noting it looked like someone had “blown their nose.”
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The collection isn’t just about jam; Meghan has promised that something brand new is coming this Saturday. Described as a “love letter in chocolate,” the upcoming launch is a collaboration with Los Angeles chocolatier Compartés. This follows her previous partnership with the company in December, which saw £9 chocolate bars sell out rapidly as “elevated last-minute gifting.”
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While some are critical, others believe the Duchess is finally giving the people what they want. Supporters have praised the move to sell individual jars of strawberry spread, which were previously only available in gift sets. With her business reportedly being her “main focus” this year, fans are eagerly awaiting more products to hit the e-shelves.