A growing number of independent watch brands are attracting attention for their fresh take on classic design, and one particular model has generated considerable interest for its appearance. The McQ: Salmon watch is now available for £445 on Detrash’s website.
With its slender case, subtle dial colouring and refined detailing, it evokes the dress watches typically associated with established Swiss manufacturers like Patek, such as the £40,000 Calatrava 6196P-001 watch. The McQ takes its name from Steve McQueen, as the design’s inspiration came from Steve’s own Jaeger-LeCoultre Memovox that he wore in The Thomas Crown Affair (1968), according to the website.
From there, they incorporated Gerald Genta-inspired twisted lugs from the Universal Geneve Polerouter, ‘few design cues from the Patek Philippe Calatrava’, some colour and, crucially, certain details crafted from recycled materials. The watch features a clean, classic design that feels recognisable without being ostentatious.
Its slender profile (8mm), well-proportioned dimensions and minimalist dial (38mm diameter) create a quietly enduring aesthetic that suits everyday wear as comfortably as it does more formal attire. Rather than depending on striking embellishments or prominent branding, the emphasis lies on simplicity and readability, ensuring effortless wearability.
The materials demonstrate a practical, contemporary approach to watchmaking. For instance, The McQ: Salmon’s case is constructed from 80% recycled surgical-grade steel, according to the brand, ensuring it remains lightweight on the wrist whilst maintaining a robust and long-lasting feel, reports the Mirror.
It comes with a BeerSkin strap, a vegan leather produced using brewing by-products, which offers a supple, worn-in texture from day one and fits comfortably without any stiffness. Manufacturing is intentionally limited, with each timepiece individually numbered to prevent any impression of mass production.
Overall, it presents an uncomplicated interpretation of a timeless watch design, blending understated aesthetics, sensible material selections and a more thoughtful manufacturing process. Alternatively, shoppers might consider the exclusive Citizen Sport Eco-Drive Chronograph Black Dial and Stainless Steel Watch for £349 from H Samuel.
This timepiece is described as having a ‘sporty look and feel’, and it features a stainless steel case and bracelet, alongside a black dial with luminous hands and markers. It also includes subtle red detailing and boasts a one second chronograph, which measures up to 60 minutes, 12/24 time and a date display, and it is water resistant to 100 metres.
The Detrash McQ: Salmon watch has received high praise, with one individual stating: “Well and truly over the elitism of the luxury brands and have just sold two Swiss watches and replaced them with a handful of less expensive models. The Detrash McQ is far and away the standout piece of my new collection. An absolute stunner to look at and a build quality that makes a mockery of the supposedly high end brands and all this with my social conscience intact, too. What’s not to love?”
Another customer wrote: “A very attractive watch that can be worn with casual or smart clothing. Very comfortable strap with an accurate movement. A really good concept!”
A third person commented: “I got number 60 for my 60th birthday. It’s a really classy dress watch that is nicely made and I love the environmental aspect.”
However, not all reviews on Trustpilot were positive, with one person saying: “My only niggle was the spamming asking for reviews – when I’d emailed to say I couldn’t give a review until the gift had been opened!”
Another satisfied customer said: “I now have three Detrash watches, a Cali – melting Ice Cap Blue, an Au,M.G and I’ve just got myself an McQ: Salmon. Believe me when I tell you that these watches are the real deal. I am so pleased with my purchases. Thank you Detrash!”