‘Real reason’ Aldi, Asda or Lidl shoppers most likely to abandon favourite supermarket | UK | News

New research suggests that when a product is missing from the shelf, many customers will switch brands or reconsider their purchase entirely. According to a 2026 global study by TELUS Consumer Goods, 45% of shoppers will choose a different brand if their preferred item is unavailable. In the UK, the effect is even stronger, with 60% of consumers making decisions at the shelf, the highest rate globally.