Halifax has issued an alert to all of its customers after it announced the end of the iconic Halifax brand as Lloyds becomes the brand name for all banks and bank accounts.
Halifax has been owned by Lloyds Banking Group since 2009 but has maintained a separate brand name and bank accounts.
But today, Wednesday July 1, Halifax announced that it is changing its name to Lloyds and all Halifax branding will be removed.
As part of the announcement, it issued a warning to customers not to fall foul of scammers looking to take advantage of the change.
In a message posted on Facebook, Halifax said: “The Halifax brand is changing to Lloyds. If you are a Halifax customer there is nothing to do right now, we’ll keep you updated along the way.”
It warned: “Please remember as part of this change, we will never ask customers to share their personal details or move money by e-mail, phone or text.”
On its website, Halifax outlined what the change means for customers, with the move expected to happen over ‘the next few months’.
It said: “There’s no change to your account features and benefits today. Over time, the brand of your Halifax accounts will change to Lloyds. If you have different Halifax accounts, updates may happen at different times, and we’ll “always let you know before anything changes.
As we’re part of the same family, you can already manage your money using the Halifax, Lloyds or Bank of Scotland apps, online banking and branches.
“If you use the Halifax app and online banking – we’ll invite you to move across to Lloyds.
“Over the next few months, we’ll be in touch to move you to the Lloyds app and online banking as we’ll be closing these for Halifax. They work in a similar way so should feel familiar and just as easy to use.
“We’ll send you an invitation in the app and online banking, so you’ll know it’s from us. It’ll guide you through the process in just a few easy steps, with no passwords or memorable details to set up. We’ll also email you around the time the invite will appear, so you don’t miss it.”