Aldi is handing out £5 vouchers to England supporters this morning in a surprise reward for fans who stayed up through the night to watch the Three Lions’ dramatic 2am victory. The promotion, available from 8am on Monday July 6, is being offered to the first 500 customers on a first-come, first-served basis.
It comes after millions of fans stayed up to watch England secure their place in the quarter-finals. Whether it’s a much-needed morning coffee, breakfast on-the-go or a few essentials for the week ahead, the voucher is designed to give tired fans a boost after a sleepless night of football.
Customers can claim their voucher by emailing their time-stamped receipt to worldcupcomp@aldi.co.uk.
Aldi has also cut the price of prosecco to £5.49 for 24-hours as England advances through the tournament.
Should England go all the way and lift the trophy, the price will fall to just £3.99. Further discounts will be unlocked with each knockout-stage victory, giving shoppers even bigger savings as England advance through the competition.
Each promotional price will be available for a 24-hour period within 48 hours of the relevant match, before returning to the standard retail price of £7.99.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “There will be a lot of tired people this morning after staying up to cheer England on, so we wanted to give the first 500 early risers a little boost to start the week.
“We hope our £5 vouchers help make Monday morning just that bit easier – and, hopefully, even more enjoyable after a great result.”