For the first time ever, gluten-free snackers can enjoy the buttery bliss of a Ritz Cracker.
On Oct. 19, the snack company officially launched Ritz Gluten Free Crackers in Original Flavor after years of customer requests. The certified gluten-free cracker is scalloped-edged and circular like the OG, but gluten-free.
Those with gluten allergies or sensitivities or celiac disease are celebrating the announcement online:
- “It’s a good time to be gluten free…Us gluten free people have been waiting for days like these. It’s getting easier and easier to be gluten free and it makes my heart so happy!!! 🥹🤩”
- “Gluten free Ritz Crackers were released today. This is heaven for this Celiac. Now I just have to find them!”
- “This is what dreams are made of.”
Ritz’s Gluten Free Crackers will be available first at Walmart and Albertsons starting October 2026. It then hits retailers nationwide starting February 2027, and an 8-ounce package will be available for a suggested retail price of $4.49.
Olympia Portale, senior director, core crackers and head of savory portfolio strategy at Mondelēz International, says fans have been asking for a gluten-free version for years, and their snack-time wish has finally been granted.
“RITZ® Gluten Free Original crackers deliver the same great taste consumers love,” she said in a press release, adding that the crackers contain no artificial colors or flavors.
Ritz follows other snack companies that have launched gluten-free versions in recent memory: Oreo in 2020, Cheez-It in January of this year, and Goldfish in August.