Co-op is making a UK retail first thanks to its major move towards offering cheaper prices for more customers. The supermarket offers customers the chance to shop with them online through delivery service Just Eat.
Now, Co-op has made member pricing available to those shoppers, meaning almost 150 products offered online are at a lower price. There will be an average saving of almost 37% for members. Wholemeal farmhouse loaf will now cost 89p, baked beans 40p, milk at 85p, eggs for £1.55 and six salad tomatoes for 99p.
To unlock the reduced prices, Co-op members need to add their membership number when shopping on the Co-op page on the Just Eat app. The change means Co-op has become the first convenience retailer to introduce member pricing on Just Eat.
Shoppers can become a Co-op member by paying £1 to join. The membership unlocks lower prices in store and you get the £1 back on your first shop.
Co-op’s online shop is now available in over 1,000 stores, with deliveries to customers in as little as 60 minutes or less. According to the supermarket, around 86% of the UK population has access to Co-op online.
Co-op q-commerce trading director Gary Kisby said: “We continually work to create new ways to deliver quality and value to our members and customers – it is a cornerstone of our online convenience approach.
“As a co-operative, our membership makes us different. We are committed to offering great value, deals and promotions for everyone to enjoy, while providing additional savings to those who own our business: our members.”
He added: “We are delighted to introduce member price savings with Just Eat, ensuring added value across an extensive range and choice of everyday essentials which are available quickly and conveniently online from local Co-op stores.”
Caroline Bates, Just Eat grocery and retail director, added: “More and more people are turning to Just Eat for their everyday grocery needs, whether it’s a quick midweek top-up or that last missing ingredient for a special meal. We want grocery shopping on Just Eat to feel easy, rewarding and offer great value.
“Customers have told us that access to member pricing really matters, so we’re delighted to be delivering this with Co-op, helping people save on everyday essentials.
“Alongside this, we’re continuing to offer popular deals like Half Price Wednesdays and recent savings of up to 60% on fresh fruit and vegetables, to make sure our customers are getting the best value possible.”