Hydrating facial serum that makes you ‘look younger’ reduced ahead on Amazon

A woman was praised for her youthful-looking appearance and said it is down to a budget facial serum, which has been slashed to almost half price on Amazon.

TikToker Bambi used the E45 Face Hydrating Serum, now £11.31, to hydrate and plump her skin. After seeing one of her videos, a fan was shocked when she realised her age and commented: “33? You look like 23!”

She then responded in a follow-up post, saying: “I am 33 and I look younger now than I did at 23. When I tell people my skincare routine, the thing they’re most shocked about is most of the prodcuts I use are affordable ones. You don’t need to be using expensive products every single day to get good skin.”

Recommending her beauty routine to “skincare beginners on a budget”, she put a few drops of the E45 Face Hydrating Serum on her forehead and cheeks.

“I’m already on my second bottle of this E45 Facial Serum because it’s one of the best I’ve tried, hyaluronic acid instantly hydrate and it gives this glassy look to the skin,” she added.

Gentle to dry and sensitive skin as well as eczema-prone skin, the serum gives an instant 48-hour hydration boost thanks to the clinically proven triple complex which contains hyaluronic acid, microalgae and sea water to protect the skin from drying out and sealing moisture.

The fragrance-free serum is non-greasy and testers have reported having 55% more skin hydration after one application. Shoppers can get the serum cheaper in an early Prime Day sale, where it’s been reduced from £19.99 to £11.31.

A woman with burnt skin loved the serum and said: “It is very good on my sensitive skin. My skin was burnt by using one expensive product, thankfully I found E45 serum along the recovery journey. It helps to keep my skin moistures and sooth the burnt skin.”

But someone else struggled to see difference and shared: “Wasn’t sure what this was supposed to do… its nothing special. Feels like it hydrates your skin for a bit until it dries then skin feels normal the way it was…. wouldn’t buy this again to be honest.”

For those wanting intense hydration, the Perricone MD Cold Plasma Plus+ The Intensive Gel Mask is worth trying. At £82, it is hailed as an ultra-hydrating formula and works to revive dull, dry skin in 15 minutes. The product features Omega 3, 6, and 9 to visibly plump and increase radiance; vitamin C ester to smooth, brighten and minimise the look of discolouration over time; and copper tripeptides to repair dry skin. 

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