Meghan Markle has issued a two-word warning if she wants to “win over public” when it comes to her social media presence. The 44-year-old made a surprise return to Instagram last January, sharing a host of posts in accordance to her work commitments and her experience as a proud mother to six-year-old Prince Archie and four-year-old Princess Lilibet.
Speaking about what Meghan should use her platform for this year, PR expert Rhea Freeman has made some helpful suggestions – as well as a major warning. She told the Daily Express: “Perhaps, instead, looking at relatable points that her audience can connect with? Maybe New Year’s Resolutions and what she’s looking to remove from her life this year? Or looking to gain and develop? Sharing goals around things connected to this? She could then tie this into her brand.”
She urged Meghan to “be careful” when it comes to posting on her personal Instagram account, @meghan.
She added: “That said, she’d need to be careful with this if she’s looking to win people over.
“It would be a clever move to have these goals and resolutions aligning with bigger themes – such as spending more time with friends would be a good one (with some carefully placed products in the visuals), but ‘growing my range of jams’ wouldn’t land anywhere near as well.
“Another thing she could do would be to move the focus away from her, and onto the causes she supports, asking key people connected with them about their vision for the next 12 months? This would be interesting content, would show more depth, and also highlight causes close to her heart.”
Despite having not posted on @meghan, Meghan has shared a new post on her brand As Ever’s Instagram account.