Morrisons has made a major change across all its cafes today. The major supermarket has 343 cafes across England, Scotland and Wales, offering a range of breakfast options, classic meals, and lighter bites such as salads and soups.
While Morrisons already offers a range of deals, including its £6 seniors deal and two adult meals for £15, the supermarket has announced today that it has partnered with Kellogg’s to extend its ‘Breakfast Clubs’ that offer free breakfasts throughout every school holiday this year. The offer, available in all Morrisons Cafes, means both children and adults can enjoy a free ‘Kellogg’s Breakfast’, which includes a bowl of cereal and a portion of fruit.
Visitors have the choice of Corn Flakes or Rice Krispies, with a dairy or non-dairy milk and a free apple or banana.
It comes as a new study highlighted the struggles families face when schools close, with one in three parents struggling to feed their children during the school holidays.
The supermarket said that the initiative will provide families with a welcoming space to enjoy a balanced breakfast together and help to ease financial strain.
Andrew Ridge, Social Impact Manager at Kellogg’s, said: “For nearly 30 years, Kellogg’s has supported school breakfast clubs with cash grants to help provide children with the start they need to the day.
“Our research highlights the critical gap that can be left during the school holidays, when many of these vital breakfast clubs are not running.
“That’s why we’re proud to partner with Morrisons to help families access a simple, balanced breakfast across every school holiday this year, when support is needed most.”
Families can also benefit from the Kids Eat Free offer in all of its cafes, which allows one child aged 16 or under to have a free meal when an adult main meal costing over £5 from The Breakfast and The Classics menu is purchased.
Matt Khan, senior trader for Morrisons Café, said: “We know school holidays can put extra pressure on families, from the cost of food to the loss of everyday routines.
“By extending our partnership with Kellogg’s across all school holidays, we’re doing more to make it a little easier for families to enjoy a balanced breakfast together. It’s about offering practical support, a welcoming space, and helping parents and grandparents through what can be challenging periods throughout the school year for many.”