Nationwide Building Society has reported a 9% increase in the total value of customer spending on gambling in January, compared with the same month last year. The number of gambling-related transactions recorded by Britain’s largest building society rose by 7% over the same period.
While Nationwide acknowledged that most people manage their gambling spending responsibly, it is urging customers to recognise warning signs of problem gambling, particularly with numerous major sporting events scheduled for this year. The society’s data reveals that those in the top 10% of gambling spenders part with an average of £745 monthly.
A survey of 2,000 gamblers, commissioned by Nationwide, found that approximately two-thirds (68%) anticipate betting more in 2026 due to the packed sporting calendar. Like many other account providers, Nationwide enables customers to apply gambling blocks to their accounts.
However, the survey suggested around a fifth (19%) of people who gamble remain unaware that banks and building societies provide such blocks.
Kathryn Townsend, head of customer vulnerability for Nationwide, said: “With a year of major sporting events ahead, we’re concerned that more people could find themselves gambling more than they can afford. That’s why early identification and strong safeguards matter.
“At Nationwide, we know gambling can be a very emotionally charged activity, which is why we’ve deliberately built in a 72-hour cooling-off period for our gambling block – which offers an additional layer of protection and helps people to stay in control. No one should feel they have to face gambling harm alone – help is available, without judgment, whenever they need it.”
‘Hidden issue’
Raminta Diliso, senior partnerships manager for the GamCare charity, said: “Gambling harm is often a very hidden issue, but the problems it can cause people can be significant. Financial difficulties, mental health struggles and relationship challenges are all common impacts facing those who are struggling with gambling.”
The research for Nationwide was conducted by Censuswide in February, surveying 2,000 individuals who gamble.
Warning signs of gambling harm identified by Nationwide
- Someone appears withdrawn and needs to check their phone constantly as so much is riding on a bet
- Noticeable changes to someone’s mood and behaviour, including looking worried, agitated or upset for no apparent reason
- If someone is chasing losses and losing money they may have trouble sleeping. Anxiety or constant worrying can lead to people being up all hours
- Signs that money has gone missing from bank accounts or that someone is under pressure to borrow money
- Someone may be lying about what they are doing with their time or asking for money to cover bills
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