Prince Harry has hired a PR agency, Run Communications, to help with the promotion of the Birmingham Invictus Games, 2027. The firm will lead campaigns in media relations and social media, and work with sports agency Goodform on marketing and digital insights, and with business solutions partner Champions on commercial partnerships and sponsorship.
Combined, the agencies will raise awareness and engagement of the Invictus Games, an international multi-sport event for wounded, injured, and sick military personnel and veterans, founded by Prince Harry in 2014. Managing director of Run Communications, Jess Arnold, told PR Week: “It’s a huge privilege to be appointed as communications partner for Invictus Games Birmingham 2027.
“The Invictus Games stand for resilience, purpose and progress, and our role is to help tell those stories with credibility, care and impact. Working alongside Goodform and Champions allows us to take a genuinely integrated approach that reflects the scale and significance of the Games next year.”
The 2027 Games will take place in Birmingham from July 10-17, 2027, with events hosted at the NEC and Sandwell Aquatics Centre. The event will welcome 550 competitors from more than 25 nations, competing in 12 adaptive sports.
Ritchie Rebbeck, director of communications at Invictus Games Birmingham 2027, said: “As we build towards 2027, it was vital to appoint partners who understand both the responsibility and the privilege of telling the Invictus story.
“Run Communications, Goodform and Champions each bring deep expertise, and together they will help us connect people to the Games in ways that are meaningful, inclusive and built to last.”
No official announcements have yet been made, but a source previously noted “it is likely he will attend”, adding that he has gone to every countdown ceremony since it was launched in 2014.
The UK-backed bid for Birmingham went up against six cities worldwide, and the city won through its strong commitment to the welfare and recovery of serving personnel and veterans.