The discount deal is running till April 24 (Image: Getty)
Those heading to Morrisons to shop between now and April 24 are eligible to save 10% of their shopping weekly every Friday when they spend at least £40 or more — and all you need to do is check one simple eligibility criteria.
Thanks to the UK supermarket chain’s latest partnership with Blue Light Card, shoppers can get sizable discounts on the weekly deal.
The offer runs every Friday until April 24 and all Blue Light Card holders need to do — meaning those working or retired from the emergency services, NHS, social care sector, teaching community or armed forces — is redeem the discount code through their Blue Light Card app.
The savings deal arrives at a time when the price of everyday groceries and shopping keeps climbing due to the ongoing rise in the UK’s cost of living.
Recent research from Which? reveals the cost of a typical weekly shop at Morrisons totals to roughly £187.65.
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There’s one eligibility criteria shoppers need to meet to avail the deal (Image: Getty)
Blue Light cardholders with access to this exclusive offer can save approximately £18.77 at one time – which could amount to a substantial £131.39 by the time the offer ends.
Joe Mathison, Head of Strategic Partnerships at Blue Light Card said: “Families across the country are feeling the impact of price hikes, with grocery costs at an all time high.
“We want to do everything we can to thank the everyday heroes that make up the Blue Light community, so we’re pleased to partner with Morrisons once again to offer key workers extra support this February.
“Savings like this can genuinely make a difference to those on the front line – and it couldn’t be easier to access.”
Morrisons is the UK’s fifth-largest supermarket chain and was founded in 1899 by William Morrison. Rising from humble beginnings, Morrisons initially kicked off as an egg and butter stall in Bradford’s Rawson Market.
Up until 2004, the supermarket’s stores were largely focused within the North of England, however, that same year saw a takeover by Safeway which led to the company’s presence increasing significantly in Wales, Scotland and the South of England.
Morrisons has previously teamed up with Blue Light Card to provide similar discounts and shoppers can also visit the Blue Light Card website to discover more about currently available discounts.
Morrisons also rewarding select drivers with extra More points
There are other changes afoot at Morrisons currently. The supermarket chain recently unveiled a significant change across its car parks to reward certain motorists.
The British supermarket has teamed up with Motor Fuel Group (MFG) to reward electric vehicle drivers, offering them additional Morrisons More points when they charge their EVs at one of its car parks.
This new initiative was launched over this past weekend, with EV drivers earning 5 More Points for every £1 spent, redeemable at any Morrisons supermarket.
In total, Morrisons operates 497 supermarkets and over 1,700 Morrisons Daily convenience and franchise stores.
MFG announced it will also be investing £105 million in upgrading Morrisons’ forecourts as part of the partnership. MFG plans to install an additional 250 ultra-rapid charging bays across Morrisons forecourts this year, it has stated.
Matt McLellan, Group Customer, Marketing and Data Director at Morrisons, said: “We are always looking for new ways to give our customers more value through the Morrisons More programme, and this partnership with MFG does exactly that.
“Rewarding customers with 5 Morrisons More Points for every £1 spent charging at all MFG EV Power bays across the UK means they can earn valuable points on the road and enjoy savings when they shop with us in store.
“As more drivers make the switch to electric vehicles, it’s important that we continue to evolve our loyalty offering to reflect how our customers live their lives.
“By linking EV charging with Morrisons More Points, we’re making it even easier for customers to benefit from choosing Morrisons – whether they’re filling their fridge or powering their car.”