One in five Gen Zers say they’re exhausted by the pressures of ‘hustle culture’, with 44% often choosing to spend all day in bed as the ultimate form of self-care.
A third said they would happily book a day off work specifically to ‘bed rot’ – spending an entire day in bed to prioritise rest – while 26% even schedule these days into their calendars.
During bed-rot days, their favourite activities include scrolling social media (57%), watching TV (35%) and doing a movie marathon (35%).
According to the poll of 2,000 adults found 55% of Gen Z prioritise comfort and embrace ‘cosy culture’ over everything else, as 26% now view slowing down as a luxury in today’s society.
In response to the findings, Cadbury &More has partnered with social media star, Nella Rose, to launch a ‘Bed Retreating Service’ inspired by the comforts of a luxury hotel stay at home, which you can win via the @cadburyuk Instagram account.
Ellie Swales, brand manager, said: “We’re seeing more people embrace staying in and making downtime feel a little more indulgent.
“Whether it’s a duvet day, comfort snacks or a cosy night at home, people are increasingly turning simple moments into something special.
“We are pleased to help people reclaim their time and turn a night under the covers into an indulgent pastime.”
The OnePoll.com study also found staying in bed now rivals social sports with 26% of young adults admitting they would skip activities, such as run clubs or padel, in favour of lounging under the covers.
It also emerged 11% are even turning their own homes into the ultimate five-star experience, making sure their room is complete with snacks (53%) and clean sheets (43%).
This ultimate quality time is carefully scheduled too, with 60% of 18-29-year-olds pencilling in a cosy day in bed with their partner and plenty of snacks – citing this as their favourite way to reset.
Prospective partners should also take note as the ultimate bed retreat set-up could make or break romantic potential, as 19% of Gen Z admit they judge a love interest based on their bedroom comforts.
Ellie Swales added: “Gen Z are redefining what it means to unwind, with staying in bed emerging as a legitimate alternative to more traditional social plans.
“For many, a well-curated ‘bed day’ complete with comfort, snacks and quality time now feels more indulgent than a night out.
“It’s also influencing relationships, with bedroom set-ups and at-home comforts becoming an unexpected new metric for compatibility.”