The BBC is set to turn its back on the World Cup final half-time show, opting instead for its own punditry and analysis despite the world-class acts lined up to perform. In an unprecedented move, the World Cup final will feature entertainment during the break — a tradition long associated with major American sporting occasions — as the host nations look to bring that spectacle to their own tournament.
Coldplay frontman Chris Martin has been handed the task of organising the showpiece, with Shakira, Madonna and South Korean pop sensation BTS amongst the stellar names set to take to the stage at the MetLife Stadium on July 19.
Last year’s Club World Cup final, also held at the home of the New York Giants, featured a half-time show, though that performance took place on a stage in the stands rather than on the pitch itself. According to The Times, the BBC is planning to stick with its tried-and-trusted format of half-time analysis rather than broadcasting the musical performances for viewers at home.
While no definitive decision has yet been reached, those wishing to catch the half-time spectacle will in all likelihood only be able to do so via the corporation’s digital platforms. Fellow English broadcaster ITV is expected to take a similar approach.
FIFA president Gianni Infantino is keen for the half-time show to replicate the spectacle that takes place annually at the Super Bowl, which frequently generates as many headlines as the sport itself.
The show could fundamentally alter the World Cup final, with the half-time interval likely to be extended beyond the customary 15 minutes — creating a knock-on effect for players, coaches and broadcasters alike.
During last year’s Club World Cup final, the half-time break lasted just over 24 minutes, rather than the 15 minutes stipulated in the Laws of the Game, as a direct consequence of the half-time entertainment.
Managers will need to rethink their approach to team talks given the interval will now run considerably longer than usual. Those working in sports science will also need to assess how the prolonged break affects players once the match resumes.
Broadcasters will have a lengthier half-time window to fill, which will inevitably reshape their programming and schedules. However, it appears that English viewers will be treated to football-focused content rather than musical performances.