October Prime Day is still a week away, but you don’t have to wait until then to save on the best products— other retailers are offering discounts across categories like tech, home , kitchen and beauty ahead of the big day. You can shop deals from top-rated retailers like Target, Walmart, Nordstrom and more right now, with deals of up 75 percent off.
I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Selected, so I know how to find deals that are actually worth buying. Below, I rounded up the best early Prime Day alternative deals, all of which are highly rated and at least 20 percent off. I’ll frequently update this list with newly-added deals and sales leading up to Prime Day, so continue to check back daily.
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4-star average rating from 4,960+ customers at Target
Apple’s wireless earbuds are some of our favorites for their great sound quality and long-lasting battery — you can get a minimum of four and all the way up to 30 hours of listening time on a single charge, according to the brand. They also include active noise cancellation (if you choose that version) to quiet background noise, voice isolation for better call quality, and are water- and dust-resistant.
4-star average rating from 725+ customers at Target
This 7-in-1 air fryer can bake, air fry, broil, warm, toast and more, replacing several appliances and saving you space. It includes a 60-minute timer and an auto shut off. The appliance has a nonstick interior and is made with PFAS-free materials.
4-star average rating from 2,015+ customers at Ulta
La Roche-Posay makes some of our favorite skin care, and this moisturizer includes niacinamide to soothe skin, along with ceramides to strengthen the skin barrier, according to the brand. It has a non-comedogenic formula that doesn’t clog my oily skin’s pores, and is safe for sensitive skin.
4.6-star average rating from 7,080+ customers at Walmart
This set includes five stainless steel bowls of various sizes, along with five non-toxic plastic lids to match. The bowls are leakproof and dishwasher-safe, and made from food-grade stainless steel, according to the brand. And because they nest, they’ll save you room when you store them — a big plus for anyone short on cabinet space.
4.0-star average rating from 800+ customers at Macy’s
This upright vacuum is designed to be lightweight and provide deep cleaning on hard floors and carpet, according to the brand. It includes a lift-away detachable pod and tools for crevices and pet hair.
4.8-star average rating from 135+ customers at Macy’s
Le Creuset’s Dutch oven is the ideal cooking tool — the cast iron distributes heat evenly and can bake, roast, sear, boil and more, according to the brand. It’s oven-safe up to 500 degrees Fahrenheit and has handles on the side for easy lifting.
4.7-star average rating from 1,825+ customers at Nordstrom
These Y2K-inspired flats from Adidas combine the ballet flat and the sneaker for the perfect everyday shoe. The laces can be tied on the tongue or wrapped around your ankles for a chic look, and it includes a bouncy rubber lining and removable insoles. NBC Selected senior editor Shalwah Evans loves that the shoes come with three different laces, so you can customize them to fit your outfit. They’re currently on sale in the shade Black Sandy Pink Gum.
4.4-star average rating from 2,800+ customers at Sephora
Amika’s viral products are known for their moisturizing and repairing formulas, and this hair mask is no different — it’s ideal for dry and damaged hair. It includes jojoba seed and sea buckthorn oil to help nourish and soften hair, and is lightweight enough to be used daily, according to the brand.
4.4-star average rating from 2,500+ customers at Brooklinen
Brooklinen is one of our favorite bedding brands, If you’re a hot sleeper, this duvet cover may be just what you need. It’s made from cooling long-staple cotton, which is breathable yet warm enough for wintertime, according to the brand. It’s also machine-washable.
4.5-star average rating from 1,960+ customers at Best Buy
You can program this coffee maker up to 24 hours in advance to have your coffee ready for you when you get up, and according to the brand, even grab a cup while the pot is still brewing — no waiting. It also has a two-hour auto-shutoff and an option to select the strength of your brew.
Here are the best alternative Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- Best Buy: Up to 60% off
- Brooklinen: Up to 75% off
- Crate & Barrel: Up to 35% off
- Lowe’s: Up to 35% off
- Macy’s: Up to 50% off
- Nordstrom: Up to 60% off
- Old Navy: Up to 55% off
- Target: Up to 50% off
- Ulta: Up to 30% off
- Walmart: Up to 65 % off
Why are these alternative Prime Day deals worth it?
Multiple retailers are currently offering limited-time deals on hundreds of products leading up to Amazon’s Prime Big Deal Days, giving shoppers the opportunity to save on popular brands. All of my recommendations above are based on NBC Selected’s previous reporting. I prioritized including products that are award winners and/or that our team tested. When possible, I used price trackers to evaluate the quality of these deals. I only included those that:
- Are 20% off or more
- Are highly rated with at least a 4-star average rating from hundreds of customers
Why trust NBC Selected?
I’m an associate reporter for NBC Selected who has covered deals and sales for more than three years. I scoured through thousands of early deals at alternate retailers to narrow down the best ones to shop ahead of the Prime Big Deal Days sale event.
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