Shoppers are ditching Heinz products – and it’s for a very surprising reason. Sales have fallen by 4.2% to £913million, marking a second consecutive year of falling sales. Pre-tax profits fell last year to £174m from £192m a year earlier – a drop of £18million.
Heinz is one of many supermarket titans to hit a sales slump and The Grocer suggested that changes in the cost of living due to inflation and new weight-loss drugs have contributed to both declining sales. It seems health-conscious shoppers are moving to pricier ingredients.
It is believed that Heinz will continue looking to cut prices on their range of products. Despite a two-year decline in prices, Heinz officials believe these results are “reflective” of investments in growing the brand across different food groups.
Heinz UK&I managing director, Marta Pilczuk has since said the company is focusing on refocusing the brand.
Pilczuk said: “These results are reflective of the investments we made in 2025.
“As we look to grow beyond ketchup with Heinz, we’re encouraged by the improved performance we’re now seeing across all our core categories, including Heinz beans and pasta sauce, which continue to evolve alongside consumer tastes and trends.”
Pilczuk added: “Industry headwinds remain challenging, but with the right growth levers in place, I’m confident in our ability to progress on the areas under our control, while mitigating for external factors.”