Augusta National stands as one of the most tradition-steeped venues in sport. It is also, as Abby Baffoe learnt last week, one of the most unforgiving arenas on the internet for sporting a Chanel minidress. The social media influencer, who has amassed a combined following of nearly two million across Instagram and TikTok through her ‘Get Ready With Me’ posts, attended the Masters and posted her ensemble online.
What ensued was a rapid and vocal online backlash, alongside an equally swift reply. Baffoe, 30, donned a vintage Chanel minidress to the occasion, pairing it with white denim shorts underneath because, as she explained, the dress was “extra, extra mini.”
She rounded off the ensemble with a cream jumper draped over her shoulders, a white Ralph Lauren Polo cap, Adidas trainers, sunglasses and a black Chanel handbag. The outfit was vintage. But soon followed very strong criticism.
“Tell me it’s your first time at the Masters without telling me it’s your first time at THE MASTERS,” one user wrote.
Baffoe made no attempt to deflect. “It’s my first time at the Masters,” she replied straightforwardly. Others proved less measured in their views.
“Please research the appropriate attire for this event,” one commenter posted.
“Class is knowing how to dress for the moment, not dressing to be seen,” said another.
Baffoe’s reply arrived on Monday through TikTok, where she shared a six-second video of herself strolling through the streets of New York, tongue out, throwing a peace sign at the camera, with Miranda Lambert’s Only Prettier playing in the background.
The caption stated: “When you wake up getting canceled for your masters outfit.” She labelled the video simply: “Won worst dressed Masters 2026.”
What the critics may not have considered is that Baffoe did not technically breach any regulations. Despite Augusta National’s reputation for enforcing stringent rules, the club does not actually maintain a formal dress code for spectators.
The Masters’ official website provides only practical advice regarding dressing for the weather, wearing comfortable footwear and avoiding metal spikes or pointed heels.
The tournament does feature a Pinterest board of outfit inspiration, showcasing women in elegant sundresses and straw hats. It is not, however, a requirement. The no-phone policy is an entirely separate issue and remains one of the tournament’s most peculiar hallmarks.
One guest this year was heard asking friends how her hair appeared, remarking she had “never gone this long without knowing what I look like.” Another mused aloud whether there was anywhere else on the planet where quite so many people were simultaneously without their phones.