Certain iPhone users could be eligible for a £77 payout due to a class action lawsuit – and Brits can find out if they’re entitled to the money. Consumer group Which? is demanding compensation on behalf of UK consumers from Apple with the claim that the company has broken competition law.
The consumer group argues that Apple may have violated UK competition law by favouring iCloud over rival cloud storage services, making it harder for Apple users to switch to alternatives. By doing so, Apple has allegedly held back the competition and overcharged millions of customers each year through their monthly iCloud subscription fees. The consumer group believes that this has resulted in customers receiving less free storage than they otherwise might have.
Which? initially filed the opt-out collective claim against the technology company in November 2024 at the Competition Appeal Tribunal. This was a class-action lawsuit where anyone in the defined group was automatically included in the claim and entitled to compensation.
The Tribunal recently granted Which? a Collective Proceedings Order (CPO), allowing the claim to move forward as an opt-out collective action.
While customers don’t need to do anything to join, they can choose to opt out.
If the consumer group’s legal action results in success, there will be a potential payout of up to £77 per customer.
Those who may be eligible include customers who have used iCloud services at any time between 8 November 2018 and 8 June 2026 and were living in the UK on 8 June 2026.
Consumers who began using the services after 8 June 2026 will not be eligible. Eligible customers have until 8 October 2026 to notify Which? if they wish to opt out, which they can do through the claim website.
Anyone not living in the UK on 8 June 2026 must also opt-in via the claim website by 8 October 2026.
Chief executive of Which?, Anabel Hoult, said: “Which? wants to make clear that no company, no matter how powerful, can get away with abusing its position.
“The granting of the CPO means we’re one step closer to getting consumers the redress we believe they are owed from Apple and this should send a strong message to any other companies using anti-competitive tactics.”
Referring to the company’s earlier statement, an Apple spokesperson said: “These claims are unfounded. We work hard to make iCloud a great experience, but no customer is required to use it and customers in the UK have plenty of alternatives to choose from. We strongly disagree with this decision and plan to appeal.”