Lidl will expand its self-scanning trial across 37 additional UK stores, following an seven-store pilot. The phased rollout will see the feature become available to shoppers across Scotland, the South East and the South of England throughout July.
Integrated within the Lidl Plus app, Lidl & Go allows customers to scan products as they shop, track their spending and savings in real time, and complete their purchase at checkout. The feature is available directly through customers’ own smartphones, with no requirement for dedicated in-store scanning devices.
Lidl said feedback from the initial trial showed customers shopping with children and those looking for “greater flexibility” were particularly interested.
Louise Weise, chief customer officer, at Lidl GB, said: “The early response from the initial phase of Lidl & Go has been really encouraging.
“Customers are telling us they value the control and visibility it gives them over their spend, and the flexibility to shop at their own pace.
“This next wave of stores brings the feature to many more customers, and we’ll continue to take on board feedback to evolve the offering as we go.”
Lidl said the expansion forms part of its investment in digital, aimed at making shopping easier, more convenient and more flexible for customers, while ensuring that traditional payment methods and staffed tills remain available across its stores.