Meghan Markle has released a new bookmark for her As Ever brand, but not many fans will be able to get their hands on it after it sold out within one minute. The Duchess of Sussex announced the launch of her new product, which comes with a new phrase on her brand’s Instagram account at around 5.03pm on Friday evening.
But by 5.04pm the product on her website was sold out and not available to add to a basket. The brand said in an Instagram post: ” Our sold out bookmark, now with a new phrase. ‘Hold that thought.’ A reminder that not everything needs to be finished at once. A pause mid-page. Mid-idea. Mid-evening. Launching alongside three thoughtfully curated sets — designed for quiet hours, golden afternoons, and evenings that settle slowly. Available now on AsEver.com”
It is not known if the “sold out” bookmark was a website glitch or not but by 5.17pm it was still not restocked.
On the website, the now sold-out bookmark is described as a “pause with intention” with the brand saying: “favourite and a reflection of how meaningful small rituals can be. This next edition is crafted to feel timeless in design, slipping effortlessly between the pages and holding your place until you’re ready to continue.”
As Ever also launched three new bundles: the Steep and Steel set, the Golden Hour set and the Heritage Library set.