The Best Beauty Deals during October Prime Day

October Prime Day (technically called Prime Big Deal Days) is happening now through Oct. 7, offering discounts on thousands of beauty products and exclusive to Prime members. Some of the top newly-added deals include 25% off Medicube’s viral Jelly Cream, 20% off Sol de Janeiro’s Brazilian Bum Bum Cream and $100 off Dyson’s hair tools and stylers.

I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday as a writer for NBC Selected, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day beauty deals — each one I recommend below is highly rated and 20 percent off or more, as well as at its lowest price in at least three months. I’ll frequently update this list throughout Prime Big Deal Days with editor-approved picks.

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Best October Prime Day beauty and wellness deals

These are our favorite whitening strips because they’re easy to apply and don’t slip off while you wear them, says NBC Selected commerce editor Cory Fernandez. Each pack includes 20 45-minute treatments and two 1-hour treatments.

Medicube’s Booster Pro X2 has seven modes and six intensity levels per mode, so you can customize your treatment based on certain skin issues, like puffiness, dry skin and sagging, according to the brand. It also has a dual option that allows you to use multiple modes at the same time.

This Paula’s Choice exfoliant has been one of my favorites for years now. It has salicylic acid to help remove dead skin and brighten your skin tone. I love that the formula is gentle enough that I can use it multiple times a day.

You can use these cellulose fiber cloths to help dry and cleanse your skin, since the material is designed to be gentle and support your skin’s barrier, according to the brand. Each pack includes 50 single-use towels.

This body wash has niacinamide, vitamin E and vitamin C to help brighten and soothe your skin while cleansing, and has notes of eucalyptus and lavender, according to the brand. It’s also safe for all skin types and is noncomedegonic, meaning it won’t clog your pores.

This viral body cream can help visibly tighten your skin, according to the brand. It has squalane and cupuaçu butter to help lock in hydration, along with a warm scent of vanilla, pistachio and salted caramel.

I always reach for Colgate’s Optic White toothpastes when my teeth are in need of a whitening refresh, and I love that the formula doesn’t irritate my sensitive teeth and gums. It has 5% hydrogen peroxide to help whiten teeth, according to the brand.

Salt and Stone’s natural deodorants are aluminum-free and have odor-blocking magnesium instead, making it great for sensitive skin. Plus, they apply clear, so you won’t have to worry white streaks on your clothes.

Dyson’s advanced hair dryer uses nural sensors to optimize your styling routine for your hair type, and includes a scalp protect mode that automatically adjusts to keep the heat at a comfortable level, according to the brand. It also includes attachments for combing, diffusing and more.

You can use this lightweight foam to add volume to your hair without any greasiness, residue or heaviness, according to the brand. It’s free of drying alcohols and salts, and includes bamboo extract to help strengthen your hair.

Here are the best Prime Big Deal Days beauty sales to know about. Keep in mind, not every item from a brand is discounted as described below.

  1. Up to 50 percent off Medicube
  2. Up to 30 percent off Eucerin
  3. Up to 38 percent off Method
  4. Up to 40 percent off Laneige
  1. Walmart: Up to 40 percent off
  2. Target: Up to 40 percent off
  3. Nordstrom: Up to 60 percent off

Why are these October Prime Day beauty and wellness deals worth it?

Prime Big Deal Days historically offers Prime members some of the lowest prices of the year on beauty, and these limited-time deals only last through October 7. All of my recommendations above are based on NBC Selected’s previous reporting. I prioritized including award-winning products and those our team has tested.

I evaluated the quality of these deals by running them through price trackers like CamelCamelCamel, and I only included those that:

  • Are at their lowest price in at least three months
  • Are 20% off or more
  • Are highly rated with at least a 4.0-star average rating from hundreds of customers on Amazon

Why trust NBC Selected?

I’m an associate reporter for NBC Selected who has covered deals and sales for over three years. I also cover topics like the best K-beauty products, the best night creams, and the best braiding hair. Prior to Prime Big Deal Days, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about.

Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.

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