Laura Ashley has long been synonymous with dreamy florals and those instantly recognisable, English countryside-inspired prints. Now, the beloved lifestyle and home brand has unveiled four brand-new perfumes that feel like a natural extension of its heritage. Each scent is beautifully tied to the brand’s archive fabrics, drawing inspiration directly from iconic Laura Ashley prints.
The collection is perfectly pitched for summer, featuring four evocative scents: Wild Woodland, Serene Meadows, Floral Fancy and Joy of Primrose. Each fragrance comes in a generous 100ml bottle, retailing at £89.
But we’ve found a clever deal for shoppers that can save money on the new scents. For a limited time, Debenhams customers can treat themselves for less: simply enter the code BEAUTY5 at checkout, and the price drops to £84.55. However, the code will only be valid for a limited time.
And it’s not just what’s inside the bottle that feels special. Each perfume is housed in its own coloured glass bottle, carefully chosen to reflect the scent within. Around the neck, you’ll find a charming fabric bow, made from the very archive print that inspired the fragrance.
As these fragrances are brand new, there aren’t any reviews just yet. And as with any perfume, buying without a first spritz can feel like a bit of a gamble. Still, with such a varied and thoughtfully curated range—from fresh and airy to rich and fruity—there’s a strong chance you’ll find one that feels just right.